The New Normal in Non-Alcoholic Beverage

What are the main consumer behaviors born or influenced by the current situation? What is the effect on the beverage market?


The current year is unpredictable, however we can still understand the new consumers’ behaviours and needs, and define smart strategies to attract their attention.


Some trends such as at-home consumption, the search for healthier products and cleaner labels, the need for nutritional fortification through beverages are some of the most important results of our research. In our new presentation you will find all the most relevant trends and our proposals to be a market leader.


Flavored and Fortified Waters represent a technology suitable for ongoing market challenges and in Agrumaria Reggina we have the most destructive technologies globally.


Let us know who you are and get the new Citrus presentation “The New Normal in Non-Alcoholic Beverage”.