Agrumaria Reggina opens its Taste Innovation Center with a focus on the research and development of successful products for the Food&Beverage world

The Taste Innovation Center will ensure a rapid and effective development of new types of food and beverage for the benefit of Agrumaria’s clients.

Reggio Calabria, 29th March 2021

Agrumaria Reggina has been involved in citrus processing over the past 35 years in a land – Reggio Calabria, Southern Italy – devoted almost exclusively to citrus fruits’ cultivation. The Italian company is now renowned to produce ingredients for the Food&Beverage and the Flavour&Fragrance worlds. Agrumaria will open its first R&D center in Northern Italy (in the Lombardy Region) so to be closer to its clients, attract excellences in the food world, and be even quicker in offering new products. Such a milestone represents a step forward in the company’s vision—being a beating heart of continuous innovation. The center will be named “Taste Innovation Center” or TIC and will focus mainly on developing new products for the beverage industry.

“Agrumaria has been a key player in the Food&Beverage industry over the last few years, thanks to its ability to innovate and offer solutions tailored on our clients’ needs” says Francesco Chirico, Technical Director at Agrumaria Reggina. “We constantly evolve, especially with regards to R&D—we are, and we will be, a center of excellence for our land, Reggio Calabria. However, thanks to the Taste Innovation Center in Northern Italy, we will bring our expertise in the Food&Beverage industry to the center of Europe and of the World”.

 “The current market sector of Food&Beverage is characterized by a strong evolution—it demands from companies a continuous effort to innovate through R&D, so to be able to remain competitive and react to new market trends” says Davide Orsi, Area Sales Manager at Agrumaria Reggina. “Opening our new Taste Innovation Center was necessary in order to support our clients in their R&D efforts, bringing to the table our technical and marketing competences and offering hints and solutions aligned to what the final consumer expects”.

Starting from May, the new center will be in full operation and will host the new R&D lab together with a development center focused on market analysis.

“Our entrepreneurial spirit, as inherited by our founder – Francesco, my grandfather – is alive and kicking, and pushes us towards a constant innovation, while we strive to anticipate our clients’ needs” commented Felice Chirico, Sales and Marketing Director at Agrumaria. “The new Taste Innovation Center meets the need of the Food&Beverage world to have a central place in Europe where a continuous tendency to innovate and propose new concepts to our clients is alive. It is what we have been doing for 35 years now. It is what we want to keep doing”.

The new building will be host advanced machinery to develop prototypes in the beverage field—soft drinks, nectars, juice-based beverages, iced tea, aromatic and enhanced waters, spirits, alcohol—and in the food field—baked goods, patisserie, ice creams, spices. The design will bear in mind the strong link between Agrumaria Reggina and the Italian citrus.

Contact

Felice Chirico
Sales & Marketing Director
+39 333 561 1026
f.chirico@agrumariareggina.it

About Agrumaria Reggina

Agrumaria Reggina is an internationally-oriented Italian company specialized in customized solution for the Food&Beverage and Flavour&Fragrance Worlds: Essential Oils, Juice Concentrates, Juice NFC, Base for Food & Beverages, Citrus Flavour and Cloudifiers FTNF.

We are an Italian family, seated in the heart of Italian citrus cultivations and we represent Italian excellence in consumer products. We are specialists, masters. For more than 35 years, every day, we have one thought: developing fruit-based solutions for successful products.

For further information, write to info@agrumariateggina.it or visit agrumariareggina.it.