Our mission drives and inspires our daily work, all our activities. It is our timeless compass and the first reference to evaluate our actions:

 “Creating solutions for beverages that feed, refresh and give moments of happiness.”

Paolo Chirico, Agrumaria Reggina General Manager

Our vision is necessary to define who we want to be for our partners, for our people, for our planet. It shows us the way to achieve our long-term goals and create value.

For partners: Be the main partner of companies specialized in production and sale of successful beverages

For people: Be a place where people can get inspiration and turn their skills into actions to create value.

For the planet: Be an active stakeholder that makes the difference in using natural resources and in creating a sustainable future.

Customer orientation
We focus on the expressed and hidden needs of our clients, we listen to all the various requirements with attention

Cooperation
We create synergies with both suppliers and clients to propose the best solutions

Passion
We have always worked with mind and heart, because we know it is important to do our best

Quality
We guarantee the best quality in solutions offered, starting from the choice of the best fruits to obtain always the right taste

Responsibility
We are responsible of our actions and their consequences

Sustainability
We are a company believing in a sustainable future and we contribute to this through waste recycling processes respecting the environment.