Brand Management: our speech at IULM University

Felice Chirico, our Junior Sales Manager, met the students of the Master Degree « Course in Marketing, Consumption and Communication » at the IULM University of Milan.

« Meeting young people is always stimulating. The dialogue with them encourages us not to stay in our schemes but to make a step further. The meeting, entitled » Brand Management: between strategic thinking and protection « , was an opportunity to tell the management of our brands and how protection can be a competitive advantage for a more stable strategic positioning. » Felice Chirico

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