Brand Management: our speech at IULM University

Felice Chirico, our Junior Sales Manager, met the students of the Master Degree “Course in Marketing, Consumption and Communication” at the IULM University of Milan.

Meeting young people is always stimulating. The dialogue with them encourages us not to stay in our schemes but to make a step further. The meeting, entitled” Brand Management: between strategic thinking and protection “, was an opportunity to tell the management of our brands and how protection can be a competitive advantage for a more stable strategic positioning.” Felice Chirico